Frank luntz, a top republican consultant on the language of politics, is warning the gop that the american people want healthcare reform and that lawmakers need to try to avoid directly. At the top of his memo he urges opponents primarily republican lawmakers to acknowledge the need for reform that ensures this never happens again, he insists that the status quo is not an option and that members of congress, when addressing. Its the myth that the bill creates a permanent bailout fund to prop up failed banks. Barney frank, the chairman of the house financial services committee, is an example. In interviews, republican politicians and their aides said they agreed with the strategist, frank luntz, that it was important to pay attention to what his memorandum. Frank luntz infamous talking points memo to republicans the. From a memo penned by strategist frank luntz recommending that republicans adopt the new terminology. Nov 09, 2004 bill clinton made frank luntz because bill clinton discovered the power and the influence of words. Im in the middle of reading a fabulous book, words that work. Frank luntz gop strategy memo on healthcare ignores. Your new 28page memo, the language of health care, was. Nov 12, 2018 a democrat ran on climate change in a republican strongholdand won sean castens win in illinoiss 6th congressional district is a lesson for the democratic party. Jan 21, 2010 for a long time, gop pollster frank luntz was mainly known as the guy who wrote a 2002 memo advising the bush administration to make the lack of scientific certainty a primary issue in the debate. Memo exposes bushs new green strategy environment the.
The memos ideas have apparently been utilized by republican congressional and executive leaders since approximately the end of 2002. That is the key result of a survey of 900 likely voters taken december 79. Frank luntz memorandum to bush white house, 2002 this is an excerpt from the leaked straight talk memorandum written by gop consultant frank luntz he who invented the contract with america in 1994. Goper wonders if gillibrand shielding harassers because they. These are the talking points for the republicans, and boy do they ever use them. The memo s ideas have apparently been utilized by republican congressional and executive leaders since approximately the end of 2002. Gop consultant frank luntz is warning republicans that climate change is a political vulnerability with republican voters under 40. Feb 01, 2007 gop strategist frank luntz argues enviros are failing and theyre mean to boot. Luntz talking points are widely adopted by media, politicians and astroturf groups almost as soon as theyre written. Top gop pollster finds overwhelming support for carbon tax. Share frank luntz quotations about language, winning and communication. The fear of iranian nuclear weapons unites just about everyone. The memo, by the leading republican consultant frank luntz, concedes the party has lost the environmental communications battle and urges its politicians to encourage the public in the view that. The 17page memo titled, the language of financial reform, is included at the huffington post webpage which you can read.
An influential republican pollster in the 1990s, luntz contributed to 1994s contract with america and authored a memo that laid the groundwork for efforts by skeptics to discredit the. The frank luntz memo the language of financial reform. Kirsten gillibrand dny has not named the male members of congress who have sexually harassed her because they are members of the. Frank luntz pens memo to kill financial regulatory reform by sam stein nine months after he penned a memo laying out the arguments for health care legislations destruction, republican message guru frank luntz has put together a playbook to help derail financial regulatory reform. The secret report that helps israel hide facts the. Gop strategist frank luntz argues enviros are failing. The luntz memo and the framing of climate change big think. And as jason samenow pointed out in the washington post, it was pollster frank luntz who advised republican activists in a memo in 2002 pdf that its time for us to start talking about climate change instead of global warming and conservation instead of preservation, pointing out. In 2003, the media got hold of a memo pdf you wrote declaring the. You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions.
File history click on a datetime to view the file as it appeared at that time. Gop health care strategy pdf strategy memo by alex castellanos dated july 7, 2009. He became notorious in environmental circles in 2003 for a leaked memo pdf. This message memo reports on work conducted by the frameworks institute and others on how americans think about immigration in america. A cleaner, safer, healthier america, memo written in 2002 by republican political consultant frank luntz. Written by newt gingrich, poll tested by frank luntz, language. Yet, listening to her interview with frank luntz on tuesday made me wish that i coul. Terry gross is a fabulous interviewer because she is so good at doing her homework before interviewing someone. Luntz global policy and taxation group january 2014 key findings 1 fight the battle on the right front.
He is president and ceo of luntz global, which offers focus groups, surveys, ad consulting, and other research and messaging services for political and corporate campaigns. Political consultant frank luntz declared tuesday that only one word could describe president donald trumps first state of the union address. It is a widely accepted tenet that america is a country of immigrants. The perceived incompetence of washington extends to its leadership. If you hear some new, conservatively correct, political buzzword or meme on fox news, you can bet that luntz cooked it up in a focus group last month. Frank luntz on how to pass a climate bill the new republic. The key principles to take your business from ordinary to extraordinary luntz, frank i. Frank luntz is back at it, regurgitating the same old advice in a new memo aimed at defeating health care reform. Top gop pollster finds overwhelming support for carbon tax by millennial republicans this is the first time weve polled a climate plan that has real positive appeal across republicans and. Longtime trump critic frank luntz apologizes to president. Apr 08, 2008 conservative message maker luntz realized that it could be politically dangerous to oppose any action on global warming, even if efforts to obfuscate the climate science were successful. Frank luntz said, its time for us to start talking about climate change instead. The memo stressed words like rationing, doctorpatient, gover. Frank ian luntz born february 23, 1962 is an american political and communications.
A call for softer, greener language the new york times. If you are denied the ability to choose the doctor or hospital thats best for you, then it is a crisis. Prior to the 2002 midterm elections, frank luntz, a republican pollster and. This is an excerpt from the leaked straight talk memorandum written by gop consultant frank luntz. Frank luntz pens memo to kill financial regulatory reform. He is a frequent commentator on fox news, and is well known for instant focus groups conducted on the air after presidential debates. Jan 28, 2014 luntz global policy and taxation group january 2014 key findings 1 fight the battle on the right front. Luntz isnt talking about the memo s origins, refusing to say whom he wrote it for or. Newt gingrich holding true to the memo he crafted with frank luntz. Internet archive contributor internet archive language english. The key principles to take your business from ordinary to extraordinary. Im waiting to see if frank luntz helps to reframe and build consensus around climate and related matters, as gore is actually doing, or.
His work has included assistance with messaging for newt gingrichs contract with america, and public relations support for proisrael policies in the israelipalestinian conflict. For a long time, gop pollster frank luntz was mainly known as the guy who wrote a 2002 memo advising the bush administration to make the lack of scientific certainty a. Political consultant frank luntz fawns over state of the. Luntz responds the washington note by steve clemons. Frank luntz, one of the noted architects of conservative communications, has. File history click on a datetime to view the file as. Luntz lays out a clever solution to this conundrum in his 2002 straight talk memo pdf on climate change messaging a mustread for all concerned citizens.
The secret report that helps israel hide facts the independent. Frank luntz is a prominent republican pollster and political consultant. Gop wordsmith frank luntz has authored a new messaging memo defining the republican rhetoric on health care reform read full memo here. Luntz memo was the beginning of the use of climate change. Gop pollster frank luntz warns republicans risk losing.
Frank luntz, consultant to presidents, political parties, causes, and corporations, in words that work. Republican presidential candidate donald trump talks to cnns don lemon about his polling numbers before and after the fox news gop presidential debate. Newt gingrich holding true to the memo he crafted with. It is perhaps worth pointing out that the global warming problem is distinct from. His unfavorable rating is 30% though a majority dont give him any rating at all so dont make him the enemy. Jan 27, 2015 here is a link to an amazing document written in the early 2000s by republican strategist frank luntz to help republican politicians frame the debate about the war on terror, the iraq war, security and other related issues. Luntz, maslansky strategic research 4 the principles and language of immigration reform october, 2005 2 enforcement is a critical component of any meaningful immigration reform. Itll take your awareness of political messaging to new heights, and give you a greater ability to influence others through your word choice alone. Sometimes skeptics suggest that the terminological change is suspicious. Gop strategist frank luntz argues enviros are failing and. Luntz does seem to acknowledge that the climate makes defeating regulatory reform a bit trickier. In an advisory memo to the republican party written in 2002, political strategist.
The memo is titled the language of health care 2009 and it lays out the argument for stopping the washington takeover of health care. Environmentalists are mean frank luntz also argues activists are failing to communicate effectively. Jul 16, 2009 back in may, in anticipation of the coming health care debate, republican pollster, strategist and word smith frank luntz penned a memo pdf detailing key words and language to use to oppose the democrats health care reform efforts. Interviews frank luntz the persuaders frontline pbs. Oct 11, 2017 frank luntz is a prominent republican pollster and political consultant. Heres the frank luntz memo on financial reform that everyone is talking about. Luntz global the snapchat generation february 2016 the hostility of young americans to the underpinnings of the american economy and the american government ought to frighten every business and political leader as much as they excite activists for sanders and, to a lesser degree, clinton activists. Back in may, in anticipation of the coming health care debate, republican pollster, strategist and word smith frank luntz penned a memo pdf detailing key words and language to use to oppose the democrats health care reform efforts. Luntz global the snapchat generation february 2016. Donald trump slams fox news frank luntz cnn interview. December 9, 20 finally, we have found an issue of substance that both democrats and republicans agree on. May 06, 2009 frank luntz gop strategy memo on healthcare ignores immigration angle covid19 response like everyone else, we urge you to wash your hands and engage in social distancing.
Frank luntz was named by time as one of 50 of americas most promising leaders aged 40 and under and he is the hottest pollster in america according to the boston globe. Conservative messagemaker frank luntz s latest memo, which lays out a rhetorical strategy for republicans to defeat financial regulatory reform legislation, includes a dishonest talking point thats been around since before the bill came out of the house financial services committee. If you cant afford the coverage you need for you and your family, then you have a. May 25, 2011 the myth of the permanent bailout fund by arthur delaney conservative messagemaker frank luntzs latest memo, which lays out a rhetorical strategy for republicans to defeat financial regulatory reform legislation, includes a dishonest talking point thats been around since before the bill came out of the house financial services committee. Republicans risk losing young voters if they dont wake up to the reality that is climate change, frank luntz warned yesterday.
Gopac, a political organization founded in 1978, provided video tapes. Gop strategist frank luntz argues enviros are failing and theyre mean to boot. The key principles to take your business from ordinary to extraordinary dr. Frank ian luntz born february 23, 1962 is an american political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for republican causes. Messaging why it matters how we frame the environment. Here, luntz contrasts the longevity of his memo with the failings of hysterical global warming advocates and explains why he thinks the issue. Memorandum to bush white house, by gop consultant frank luntz 17p. Its not what you say, its what people hear, by frank luntz. Longtime trump critic frank luntz apologizes to president after state of the union. Frank luntz page 2 of 10 winners know what makes people tick, and they connect either to our fears or. In a segment from the recent frontline special hot politics, gop pollster frank luntz explains his 19971998 memo that became the playbook for how conservatives like president bush and senator. Frank luntz is a republican spin doctor, push pollster, and heir apparent to edward bernays. Luntz has made his fortune advising republican politicians on.
Its not what you say, its what people hear is that we tend to sabotage our communication with complexity, length, lack of dependability, inconsistency, and repetitiveness. Bushs environmental speeches in 2001, but after receiving luntzs memo, the. A democrat ran on climate change in a republican stronghold. Archive 2002 memorandum to bush white house, by gop. In a memo circulated to republican congressional offices on wednesday, luntz global partners warned that 58 percent of americans, as well as 58 percent of gop voters under the age of 40, are more. Deconstructing frank luntzs obstructionist health care.
The policy proposal is called carbon dividends, and involves charging fossil fuel companies for their carbon. Jan 11, 2007 terry gross is a fabulous interviewer because she is so good at doing her homework before interviewing someone. It came, from republican advisor and strategist frank luntz, in a long memo pdf extract here, which included the observation. Consider his 2005 immigration memo pdf, framing the entire issue and demonizing immigrants as a scourge and drain on the country. Holding true to the memo he crafted with the help of frank the liar luntz, watch how he applies what he learned by completely avoiding the question. Huffpo frank luntz pens memo to kill financial regulatory reform edited on sun mar2810 11. Now, id like to think that i apply them to clients, to philosophies, to products and services. Mike allen prints excerpts today of an interesting memo from pollster frank luntz to house republicans, offering a roadmap to opposing obamas healthcare plan the document contains some insights. Frank luntz, the master political manipulator, a man who has always evinced a cheery certainty about whos right and whos winning and how it all works, is a mess. Aug 28, 2014 republican pollster frank luntz on thursday suggested that sen. Voices comment the secret report that helps israel hide facts the slickness of israels spokesmen is rooted in directions set down by the pollster frank luntz. Listen to a republican rail against financial reform and then check his words against the luntz memo it will inevitably be one and the same so much for original thought on the part of republicans. How to win with smart messaging the republican media strategist has helped craft many sound bites and political phrases during his career from death tax to the contract with. We cannot hope to create effective new immigration laws unless we are ready to enforce laws currently on the books or any new laws being considered.
In 2002 luntz authored an influential memo advising republicans to green their public image while sowing public confusion about global warming. In a segment from the recent frontline special hot politics, gop pollster frank luntz explains his 19971998 memo that became the playbook. Under the tagline its not what you say, its what people hear, luntz begins. A few initial thoughts about the memo itself, and ill come back to this later. The key principles to take your business from ordinary. The frank luntz memo strategizing opposition to health care reform bill moyers mentions in the interview. Archive 2002 memorandum to bush white house, by gop consultant frank luntz 17p this is the environmental portion of the memo that guided the bush administration on changing the issue of global warming to a new and improved name, climate change. Feb 02, 2010 from huffington post, we get frank luntz pens memo to kill financial regulatory reform. In a segment from the recent frontline special hot politics, gop pollster frank luntz explains his 19971998 memo. Luntz went so far as to recommend in a memo to gop lawmakers that they stage press. The democrats talking points aimed at the wealthy are winning, and the idea that the rich need to pay their fair share in taxes resonates with voters especially since they believe the system already favors the 1%. A key mechanism of control was distributed to republican legislative candidates throughout the country in 1990.